France Releases Baguette-Scented Stamp: La Poste Celebrates the Sacred French Bread
La Poste is putting on sale a stamp featuring French baguettes that have the distinctive smell of bread from Friday.
This new stamp was launched on Thursday, the patron saint of bakers, at the Philaposte printing house in Boulazac (Dordogne). It was printed in 594,000 copies.
"The baguette, the bread of our daily life, the symbol of our gastronomy, the pearl of our culture," La Poste says on its website.
The stamp, which costs €1.96 each (the price of a 20-gram international sheet), is a stick decorated with a blue, white and red ribbon.
According to the website of Le Carré d'encre, the Parisian boutique that sells it, it has a "bakery scent". "This smell is encapsulated. We buy it from another manufacturer. And the challenge for us is to apply this ink without breaking the capsules, so that the customer can then restore the scent by rubbing the stamp," Damien Lavo, a Philaposte printer, was quoted by France Bleu as saying.
As The Gaze previously reported, Ukraine's state-owned Ukrposhta has issued new stamps for World Vyshyvanka Day. They depict traditional embroidery patterns of the Crimean Tatars and Kharkiv region. The designs are based on samples of ancient embroidered shirts provided by the National Museum of Ukrainian Folk Decorative Art. The circulation of each stamp is 800 thousand copies.