Zurich Officially Declared Europe's Friendliest City

Many travellers pay attention to key factors such as weather forecasts, local cuisine, tourist landmarks and holiday budget when planning a journey. Yet, the friendliness of a city is often overlooked.

To assess European cities for friendliness, Bounce company conducted a study, ranking European cities based on a variety of factors, from crime rates and happiness to LGBTQ+ acceptance.

While friendliness may seem difficult to measure, Bounce has managed to publish an intriguing ranking.

Topping the list is Zurich, Switzerland with a friendliness score of 9.89/10. Having earned a perfect AAA rating for LGBTQ+ acceptance, along with high happiness levels and low crime rates, this Swiss city appears to be the friendliest destination in Europe.

Switzerland's capital is a popular spot for those seeking outdoor relaxation in the mountains and families fond of exploring historical architecture. Zurich has the highest happiness index of all the cities we examined, 7.54 out of 10. Moreover, Zurich surpasses all other countries when it comes to fear of pickpocketing, with only 13% of visitors being worried about becoming robbery victims.

This Swiss city also provides an inclusive society for LGBTQ+ visitors. The Zurich Pride Parade is expected to draw thousands of visitors on June 17th, thanks to its famed street parties and lively atmosphere.

Next on the list is Copenhagen, largely due to its happiness levels and LGBTQ+ acceptance.

Munich ranks third, apparently due to its extraordinarily low crime rate.

Here is the full top ten of Europe's friendliest cities at the moment, according to the Bounce study.

1. Zurich, Switzerland | Friendliness Score: 9.89/10
2. Copenhagen, Denmark | Friendliness Score: 8.59/10
3. Munich, Germany | Friendliness Score: 8.26/10
4. Amsterdam, The Netherlands
5. Vienna, Austria
6. Stockholm, Sweden
7. Berlin, Germany
8. Prague, Czech Republic
9. Edinburgh, Great Britain
10. Dublin, Ireland

Europe is not only rich in diverse beautiful landscapes and cultural landmarks, but it is also one of the best-connected continents in the world. It's no wonder that travellers from all over choose Europe as their holiday destination. While some cities are known for their local landmarks, these European cities are known for their friendliness.

You can also check out the list of the most tourist-visited European cities and the ranking of the best nudist beaches in Europe.