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Pantone Names Colour of the Year 2024

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Photo: The Pantone Color Institute has announced the colour of 2024 - a pale peach called Peach Fuzz. Source: Pantone on Instagram
Photo: The Pantone Color Institute has announced the colour of 2024 - a pale peach called Peach Fuzz. Source: Pantone on Instagram

The Pantone Color Institute has announced the colour of 2024 - a pale peach called Peach Fuzz, the institute reports on Instagram.

The colour code is PANTONE 13-1023. The institute's website states that Peach Fuzz is "a warm and cosy shade that emphasises our desire to connect with others". It "represents a fresh approach to a new softness".

Pantone also describes the colour as "a velvety and delicate peach whose all-encompassing spirit enriches the mind, body and heart".

"Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach shade that gives a sense of tenderness and carries a message of care, community and cooperation," the institute says.

As a reminder, the main colour of 2023, according to Pantone, is a crimson-red shade called Viva Magenta. "This is a colour that combines warm and cold tones, past and future, physical and virtual reality," the Institute of Colour explained.

Reference: The Pantone colour matching system is a widespread system for identifying and selecting colours. It was developed in 1963 by the founder of Pantone Inc. Lawrence Herbert. It is used in design, architecture, printing and other activities that involve working with colour.

Pantone Color Matching System - has 2161 colours. By standardising colours, different manufacturers in different locations can refer to the Pantone system to ensure that colours match without direct contact with each other. One such application is colour standardisation in the CMYK process. The CMYK process is a method of colour printing using four inks - cyan, magenta, yellow and black. Most printed materials in the world are produced using the CMYK process, and there is a special subset of Pantone colours that can be reproduced using CMYK. Those that can be modelled using the CMYK process are marked as such in the company's manuals.

Pantone is a large organisation from the United States, known in different countries as a colour expert. The company is widely known for the Pantone Matching System or Pantone Color Finder, which is used in various industries to accurately reproduce colours.

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