Musk Crossed Out the Twitter

American billionaire Elon Musk has posted a new "X" logo on Twitter instead of the famous blue bird, effectively renaming the famous social network. 

It is reported by Reuters. 

After 17 years of using the iconic blue bird logo, which has become a symbol of broadcasting ideas to the world, billionaire Elon Musk has renamed Twitter to X and unveiled a new logo to signify a new focus on creating an "app for everything".

On Monday, a stylised white X on a black background became the new logo on Twitter's website, although the blue bird can still be seen on the mobile app.

Since taking over Twitter in October, Musk has said he envisions an app that could offer a variety of services to users beyond social media, such as direct payments, an idea that mirrors the widely popular WeChat app in China.

The new logo has drawn mixed reactions from users and caused confusion over how tweets will now be called, while marketing and branding experts said the rebranding risks losing years of recognition for the Twitter name.

"Few brands have become verbs or seen themselves mentioned in global news outlets as often as Twitter," said Matt Rhodes, head of strategy at House 337, a creative agency that has worked with British telecoms company Sky.

"Anything that makes it harder to find or open an app on cluttered phone screens risks hurting usage," he said.

Fernando Machado, who previously served as chief marketing officer at Activision Blizzard, Restaurant Brands International and Burger King, said rebranding usually takes time to sink in, although "as a Twitter user, I admit I already miss the little bird."

"Personally, I think the new approach is a bit cold and impersonal," he said.

"#GoodbyeTwitter" was trending on the platform on Monday, referring to the old logo, as some users criticised the new one.

On Saturday, Musk tweeted that "soon we will say goodbye to the Twitter brand and, gradually, to all the birds."

In response to a tweet asking what tweets would be called under X, Musk replied "x".

Musk has repeatedly used the letter X in his companies. In 1999, he co-founded x.com as an online bank, which later became PayPal. He bought the domain from PayPal in 2017, claiming it had "sentimental value".

The x.com domain now redirects to Twitter.

Linda Yaccarino, a former NBCUniversal advertising executive who took over as Twitter CEO on 5 June, told employees in a note on Monday that X "will go even further to transform the global town square."

The company will work on new audio, video, messaging, payments and banking features.

Since Musk's takeover, the company has faced tumultuous times with layoffs, a sharp decline in advertisers and the rapid growth of Threads, Meta's answer to Twitter.

"The last few months have been tumultuous at Twitter, and I don't think a new brand is going to solve everything," said Drew Benvey, CEO of consultancy Battenhall.

"It's not so much about redefining Twitter as it is about building a brand around Elon Musk's empire, including SpaceX, where the X branding does tie in a little more closely."

American billionaire Elon Musk has posted a new "X" logo on Twitter instead of the famous blue bird and actually renamed the famous social network. This is reported by Reuters. 

It is noted that on Monday, Elon Musk and Twitter CEO Linda Yaccarino unveiled a logo for the social media platform that featured a white "X" on a black background as a replacement for the familiar blue bird symbol.

In response to a tweet asking what the tweets would be called under the "X", Elon Musk replied "x's". 

Twitter owner Elon Musk has already changed the Twitter logo before - in April, the bird logo was temporarily replaced with the Dogecoin cryptocurrency icon in the form of a Shiba Inu dog. After that, the value of Dogecoin on Binance increased by 30%.

As reported by The Gaze, the new Meta Threads platform has lost 70% of its users over the past two weeks.

Despite the initial widespread use of the social network in Asia, it failed to remain among the top downloaders.

Over the past two weeks, the number of active users of Zuckerberg's new platform has steadily declined, reaching 13 million active users, down from 44 million as of 7 July.