Threads Losing Users

Over the past two weeks, the new Meta Threads platform has lost 70% of its users.

This was reported by The Wall Street Journal.

Despite the initial widespread use of the social network in Asia, it has failed to remain among the top download leaders.

In the last two weeks, the number of active users on Zuckerberg's new platform has steadily declined, reaching 13 million active users, down from 44 million as of July 7.

Interest in the new social network has also decreased according to Google trends. While at the launch of Threads, the number of queries reached one hundred million per day, now this figure fluctuates between 3 and 4 million.

The average time users spend in the app itself has also significantly dropped, from 19 to 4 minutes a day.

The main reason for such a sharp decline is that Threads and Twitter work almost identically, but Mark Zuckerberg's platform lacks some of the functionality typical of Elon Musk's platform. Specifically, the ability to search for topics, not just users.

Currently, Twitter retains its leadership with 200 million users per day and an average activity time of 30 minutes per day.

In early July, Zuckerberg launched a new social network called Threads, and in the first hours, the app was downloaded by about 5 million users.

The main unique advantage of the platform was its integration with Instagram, allowing users to recreate their "interest networks" within the new app. The ability to follow favorite accounts in a "new way" was expected to play a key role in motivating users to join Threads.

Amid Meta's announcement that it was working on a Twitter competitor, a conflict arose between Musk and Zuckerberg. The two billionaires even considered holding a physical duel in the Roman Colosseum, but the fight never took place.

Last week, Elon Musk announced a gradual rebranding of Twitter and unveiled a new logo and platform name. From now on, according to Musk's vision, the social network will be called "X".

"Soon we will say goodbye to the Twitter brand and, gradually, to all the birds," Musk wrote.

According to the billionaire, the new name will indicate the "transformation of the platform," as longreads will soon be available on Twitter.

It appears that the battle for users between Threads and Twitter is still ongoing.