TikTok to Launch E-commerce Programme for Delivering Goods from China to the US
TikTok, the popular social media platform, is planning to introduce an e-commerce programme to assist Chinese sellers in selling their products worldwide. As reported by Reuters, the programme is scheduled to launch in August, initially targeting consumers in the United States.
Reuters reported this.
In an effort to replicate the success of other trading platforms like Shein and PDD Holdings in the US, the Chinese short-form video platform will offer a range of services, from warehousing to shipping, for sellers based in China. The programme, known as "TikTok Full Service," is currently undergoing testing in the UK market.
It's worth noting that despite the introduction of the "full service" programme, local suppliers will continue to receive priority over overseas sellers in the US.
This move comes as TikTok's e-commerce business is evolving, while the platform faces increased scrutiny from US officials over data security concerns. The company is striving to avoid a potential ban in the country after American lawmakers introduced a bill granting President Biden's administration the power to prohibit apps deemed to pose security threats.
Through the full-service programme, Chinese sellers will find it easier to sell their goods in the US, as TikTok will assist them with customs clearance, storage, and logistics.
However, unlike Amazon, which currently sells a wide range of products under its own brand on its platform, TikTok does not currently have plans to sell its own merchandise.
Previously, The Gaze reported that a study on news consumption in the UK revealed TikTok as the most popular news source for British teenagers across all platforms.
TikTok's popularity can be attributed to its powerful algorithm, which curates content for users, as well as its effective search function. These features have turned the platform into an engaging space for users of all ages, from young to old.
The research also showed that young people aged 16 to 24 consume news through social media on their mobile phones 30% more often than adults, and they are more active in consuming news online than adults. Furthermore, young people in this age group are less likely to visit traditional news websites (6% compared to 26% of adults) and are more inclined to use social media.