Top Model at 88: Harry Potter Actress Maggie Smith Becomes Muse for Fashion Brand

Elegance knows no age. At 88 years old, actress Maggie Smith has become the muse for a forthcoming spring-summer collection by a prominent Spanish fashion brand. From film sets to fashion studios, it was just one step. Confirmation comes with the new campaign by Loewe, featuring the unforgettable star of the Harry Potter saga. In the campaign, actress Maggie Smith strikes poses in several stylish outfits.

For its new line of handbags, Loewe's creative director, Jonathan Anderson, painted a picture that showcased the famous Professor McGonagall in three distinct frames, each with different bags from the brand. She is seen in a fur coat, followed by a spring black-and-white ensemble and finally, a summer blue silk blouse. These photos were published in an Instagram post that quickly went viral.

Last July, the Spanish brand became the world's most influential fashion brand, but has since been surpassed by Miu Miu. Celebrities from Kylie Jenner to Bella Hadid and Hailey Bieber swear by this luxurious brand. Loewe, also pronounced as 'loewee-vee,' is renowned for its leather goods, clothing, perfumes, and accessories. With a rich history spanning almost 175 years and a mastery of craftsmanship, this brand is sometimes referred to as the 'Spanish Hermès.'

Established in Spain in 1846, Loewe boasts over 175 years of experience and is one of the world's leading luxury fashion houses. The brand has evolved from humble leather production to become a globally acclaimed brand of masterful leather craftsmanship. The brand's headquarters and main workshops are located in Madrid to this day, and its artisans combine their centuries-old craft knowledge with modern technology and innovation to produce truly contemporary objects of desire.

In the second quarter of 2023, Loewe achieved the top position in Lyst's list of the most popular brands, pushing Prada, Versace, Bottega Veneta, Saint Laurent, and Dior down the rankings. Continually rising up the list over the past 12 months, the brand ascended from the fifth spot in the previous quarter to claim the top position, surpassing Prada, which now holds the second spot.

The Lyst Index identifies the most in-demand fashion brands and products at the moment based on the behaviour of platform shoppers, including searches, product views, and sales.