Zuckerberg Launches a Twitter "Killer"
Meta has developed an application that will compete with Twitter. The platform will be called Threads and will be launched this Thursday.
It is reported by BBC.
The app is currently available for pre-order in the App Store. Meta describes its product as a "text-based conversation app".
"Threads is a place where communities come together to discuss everything from topics that interest you today to what will be trending tomorrow," the App Store description says.
Judging by the screenshots, the dashboard of Meta's new development will look somewhat similar to Twitter. This is not surprising, as Mark Zuckerberg, the owner of Meta, already has enough examples of borrowed functionality and ideas from other companies. For example, Meta's Reels is very similar to the popular Chinese app TikTok, and Stories resembles Snapchat.
"Threads" is a new round of competition between two billionaires Elon Musk and Mark Zuckerberg. Last month, after the CEO of Meta announced that he was working on a Twitter competitor, Musk decided to offer Zuckerberg a real dare in Las Vegas. Subsequently, the billionaires received an interesting proposal from the Italian Minister of Culture, Gennaro Sangiuliano, to hold a fight in the world-famous Roman Colosseum, but it seems that the fight did not come to pass.
Recently, the owner of Twitter, Elon Musk, announced certain restrictions on the number of tweets viewed in one day. From now on, a verified user will be able to view no more than 6,000 posts per day, unverified accounts will have access to 600 tweets per day, and new unverified users will have access to only 300.
Instead, Zuckerberg's app will be free and will not have any artificial restrictions.
Threads is not the first app to try to compete with Twitter. In recent years, for example, Truth Social, founded by Trump after his Twitter account was deleted, as well as Mastodon and Bluesky apps have appeared.
However, it is Threads that has the potential to become a real problem for Elon Musk's app. Threads will be linked to Instagram and will offer all social media users the opportunity to follow their favourite accounts, only in a new "text network".