Threads Social Network Launches Web Version

Starting from today, Meta is rolling out the phased deployment of the web version of its new product, Threads. According to TechCrunch, access to this version will gradually become available to all users of the social network, which was envisioned as a major competitor to Twitter.

The web version of Threads currently offers limited functionality. Available features include the ability to create posts, view the news feed, and interact with content. However, currently, it is not possible to edit your profile or send personal messages — these capabilities remain within the Threads mobile app. Additionally, the web version does not provide the ability to search for content, only for users.

According to TechCrunch, this step was taken by the Threads team because creating a web version was the most requested feature from users since the product's initial launch. However, it took over a month from their initial request for this feature to be implemented.

Currently, the Threads team is working on incorporating additional features into the web version to make it comparable to the mobile version of the service in the coming weeks.

Meta implemented these updates with the aim of retaining users on their new platform and encouraging their active engagement in the service. However, the majority of users quickly leave Threads and generate little content. According to available data, 82% of registered users left the platform without becoming active participants. Daily active users number around 8 million, compared to an initial count of 44 million.

The total number of installations of the mobile app has exceeded 200 million. Many users have noted that the content moderation policies in Threads are hardly distinguishable from the rules of Facebook and Instagram, which has not worked in favor of the new social network.

To remind, the Threads social network was launched in early July. As observers note, this marks a new round of competition between two billionaires, Elon Musk and Mark Zuckerberg. In June, after the CEO of Meta announced that he was working on a Twitter competitor, its owner, Elon Musk, decided to challenge Zuckerberg to a fight in the ring in Las Vegas. Since then, the showdown between the two billionaires has become a highly discussed topic on the internet, but the duel has yet to take place. One of the recent proposed venues for the fight was the Colosseum in Rome.